5 Emails Every Beverage Brand Should Be Sending

Donna Burke
Apr 24
2 min read

5 Emails RTD Beverage Brands Should Send to Drive Sales

Whether you're just getting started or looking to upgrade your email game, here are 5 essential email types to fuel both your B2B and D2C growth:

1. Welcome Email Series (D2C + B2B)

Why it matters: First impressions count. This is your chance to share your brand story, highlight your unique ingredients or sustainability practices, and set expectations.

What to include:

Brand story (mission, founding story)
Popular SKUs or bestsellers
A first-order discount (D2C) or wholesale catalog (B2B)
Links to social profiles and reviews

2. Product Education Email (D2C + B2B)

Why it matters: Educated customers and partners are more likely to trust your brand and make informed purchases.

What to include:

Benefits of your beverage (functional ingredients, low sugar, etc.)
Certifications (organic, non-GMO, etc.)
FAQs or usage tips
For B2B: retail shelf life, display ideas, or case studies from other stockists

3. Restock Reminder or Reorder Prompt (Primarily B2B)

Why it matters: Distributors and retailers are busy. A well-timed nudge can make the difference between a reorder and a missed opportunity.

What to include:

Inventory reminder
Easy “reorder now” button
Recommended SKUs based on season or sales trends
Promotions or free shipping on bulk orders

4. New Flavor or Product Drop Announcement (D2C + B2B)

Why it matters: Everyone loves something new. Use email to build hype and drive early sales.

What to include:

Teasers or countdowns
Launch day email with product details
VIP early access for subscribers
Wholesale pre-order form (for B2B)

5. Customer Loyalty or Referral Email (Primarily D2C)

Why it matters: Your happiest customers are your best marketers. Reward them for sticking around or bringing in new fans.

What to include:

“Thank you” message
Loyalty rewards or referral perks
Personalized product recommendations
Social share buttons

Final Sip

RTD beverage brands have flavor, story, and visual appeal on their side—but it takes more than shelf space or Instagram likes to drive sustainable growth.

Email marketing gives you the power to build long-term relationships, convert interest into orders, and turn customers into loyalists. Whether you’re selling cans to corner stores or cases to consumers, the inbox is still one of the most powerful places to connect.

Ready to get your email game fizzing? Start with these 5 campaigns—and remember: consistency + creativity = conversions.