5 Essential Emails Every GLP-1 Provider Should Be Sending to New Clients

5 Essential Emails Every GLP-1 Provider Should Be Sending to New Clients

The GLP-1 market is exploding, and with that growth comes higher patient expectations. Clients starting medications like semaglutide or tirzepatide want clarity, reassurance, support, and guidance. If you aren’t proactively communicating with them from the moment they sign up, you risk confusion, cancellations, poor compliance, and unnecessary customer service headaches.

The good news is that the right email automation can completely transform your onboarding experience. These emails educate, set expectations, reduce support tickets, increase retention, and build trust with your new clients.

Here are the five must-have emails every GLP-1 provider should send to new patients.

1. The Welcome + “What Happens Next” Email

This is the very first email new clients should receive after signing up or booking a consult.

It should include:

• A warm welcome

• A simple explanation of the next steps

• Clear timelines (ex: “Your provider will review your intake within 24–48 hours”)

• A link to their patient portal

• How to contact support

  
  

Why it matters: Starting a medical weight-loss program can be overwhelming. This email reduces anxiety, increases trust, and prevents the “What now?” panic that often leads to no-shows and cancellations.

2. The Medication Guide + Side Effects Email

Once a patient is approved, they need a clear, easy-to-understand breakdown of how their medication works.

Include:

• What their specific medication is (semaglutide, tirzepatide, etc.)

• How it works

• What to expect during the first 4–6 weeks

• Common side effects

• Red flags to watch for

• A dosing schedule

• A quick “how to inject” guide or video

  
  

Why it matters: The more confident and informed a client feels, the more likely they are to stay consistent. This email dramatically reduces support messages and improves adherence.

3. The Lifestyle Support Email

Weight loss is not just about the medication.

Send an email packed with simple, actionable guidance on:

• Hydration

• Protein intake

• Movement recommendations

• Gut-friendly foods

• How to manage nausea

• Supplement suggestions (electrolytes, B12, fiber, etc.)

  
  

Why it matters: Providers who offer education beyond the injection instantly differentiate themselves. This email helps clients see better results earlier, which increases retention and program satisfaction.

4. The Check-In & Dosage Increase Reminder

Around weeks 3–4, clients often have questions about side effects, dose increases, delivery timelines, or how quickly they should be progressing.

Send a check-in email that includes:

• A quick “How are you feeling?” message

• Expected changes as they approach their next dose

• When and how their dosage may increase

• A link to schedule a check-in if needed

• A gentle reminder to track weight, photos, or symptoms

  
  

Why it matters: This email reduces cancellations, keeps clients engaged, and ensures they don’t fall off the program during one of the most critical phases.

5. The Refill + Long-Term Support Email

Medication refill time is when clients are most likely to churn. Sending a well-timed, well-written automation can save a ton of revenue.

This email should include:

• When their next refill ships or needs to be ordered

• How to request an earlier refill

• Tips for the next month

• Encouragement and milestone reminders

• A reminder of support options

  
  

Bonus: Add a “What to expect in Month 2 or Month 3” section to increase long-term retention.

Why it matters: Clients feel supported, guided, and confident in continuing the program — and they’re far more likely to renew or stay subscribed.

Why These Emails Matter

GLP-1 patients are motivated but often nervous. They’re investing in their health, they want results quickly, and they want to feel taken care of.

These emails:

• Build trust

• Improve compliance

• Reduce no-shows and cancellations

• Lower your support workload

• Increase patient retention

• Create a premium client experience

  
  

And when automated, they run behind the scenes 24/7, giving your patients the clarity and reassurance they need while freeing up your team.

Our background in wellness and biology makes us especially qualified to help your GLP-1 business grow. Reach out to get the help you need with your email marketing!